Department: Commercial Department
Reports to: Head of Marketing and Communication
Summary of Responsibilities:
- Marketing Executive – Events, CSR & Communication / Digital is a dynamic role that integrates the planning and execution of events, corporate social responsibility (CSR) and Sustainability initiatives, communication strategies, and digital marketing efforts. This position requires a creative and strategic individual who can effectively manage diverse marketing functions to enhance the bank’s brand and engage with various stakeholders.
Scope of Duties:
- Branding & Marketing
- Develop and implement comprehensive branding strategies to enhance the bank’s brand equity and market presence.
- Collaborate with internal teams and external agencies to create compelling brand campaigns.
- Ensure consistent brand messaging and visual identity across all marketing channels and materials.
- Develop and manage marketing campaigns, ensuring they are executed on time and within budget.
- Conduct brand audits to assess the effectiveness of branding initiatives and identify areas for improvement.
- Track and report on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.
- Analyse market trends, customer insights, and competitive activities to inform marketing strategies.
- Events Management & Corporate Social Responsibility (CSR) & Sustainability.
- Plan, organise, and execute a variety of corporate events, including product launches, press conferences, client appreciation events, and community outreach programs.
- Coordinate all event logistics, including venue selection, vendor management, and promotional activities.
- Develop and implement event themes and concepts that align with the bank’s brand and marketing objectives.
- Manage event budgets, ensuring cost-effective solutions and maximum return on investment.
- Measure and report on the success of events, collecting feedback for continuous improvement.
- Develop and implement CSR initiatives and Sustainability efforts that align with the bank’s values and strategic goals.
- Build and maintain relationships with community organizations and partners to support CSR programs.
- Coordinate volunteer activities and employee engagement in CSR initiatives.
- Monitor and report on the impact of CSR and sustainability activities, ensuring transparency and accountability.
- Communicate CSR and sustainability efforts internally and externally, enhancing the bank’s reputation and community presence.
- Communication & Digital Marketing
- Develop and manage internal and external communication strategies to promote the bank’s brand and initiatives.
- Create and distribute press releases, newsletters, and other communication materials.
- Ensure consistent messaging and branding across all communication channels.
- Handle media relations, including responding to inquiries and coordinating interviews.
- Collaborate with cross-functional teams to ensure unified and effective communication efforts.
- Develop and execute digital marketing strategies to drive customer acquisition, engagement, and retention.
- Manage the bank’s digital presence, including the website, social media platforms, email marketing, and mobile app.
- Create engaging and relevant content for digital channels, tailored to the target audience.
- Optimize digital campaign performance, utilizing SEO, SEM, and other digital marketing techniques.
- Monitor digital analytics to track campaign effectiveness, making data-driven adjustments as needed.
- Stay current with digital marketing trends and technologies, continuously innovating to improve digital outreach.
Technical Know How:
- Ability to develop and implement branding strategies and maintain brand consistency.
- Ability to plan, execute, and oversee multiple projects simultaneously, ensuring deadlines are met and objectives achieved.
- Ability to craft clear, persuasive, and engaging messages for diverse audiences.
- Proficiency in analyzing data to measure performance, identify trends, and make informed decisions.
- Ability to generate innovative ideas and approaches for marketing initiatives.
- Excellent teamwork skills, with the ability to work effectively with cross-functional teams and external partners.
- Flexibility to adapt to changing priorities and market conditions.
Professional skills & Experience:
- An Advanced Diploma / Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
- Experience in event management, CSR, corporate communications, and digital marketing.
- Proven track record of successfully managing multiple marketing projects and campaigns.
- Strong organizational skills and attention to detail.
- Excellent written and verbal communication abilities.
- Proficiency in digital marketing tools and platforms, including SEO, SEM, social media management, and analytics.
- Creative thinker with a strategic mindset and a focus on driving results.
- Banking and work experience will be an added advantage.
- Computer literacy and familiarity with standard office computer applications, Photoshop, or other media editing software will be an added advantage.
Submission:
All the applicants should submit their application letter, CV and Certificates not later than 31st May 2024 to email: hr@boatanzania.com
OR
THE HUMAN RESOURCES DEPARTMENT
BANK OF AFRICA – TANZANIA
NDC DEVELOPMENT HOUSE
OHIO / KIVUKONI STREET
P.O Box 3054
DAR ES SALAAM
TANZANIA.
NOTE: We shall communicate to only successful candidates who will meet all the requirements above.